Benchmarks: what does a good campaign look like?
Criteria for bounces, replies, personalization and spam complaints
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Best email provider to use in 2024
Google, Outlook, Zoho - which one should you choose? What do the stats say?
Outbound Playbook for Startups
This playbook is written for the early-stage B2B startup founder who has experimented or thought about starting their outbound motion.
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Hiring an SDR vs outbound agency in 2024?
Does a modern outbound motion still require multiple SDRs to start? This blog explores the pros and cons of hiring an SDR or an outbound agency in 2024.
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Should I sell to SMB or enterprise businesses?
One of the first decisions a startup makes in building their sales process is choosing their target market.