Benchmarks: what does a good campaign look like?

Benchmarks: what does a good campaign look like?

Criteria for bounces, replies, personalization and spam complaints

Best email provider to use in 2023

Best email provider to use in 2023

Google, Outlook, Zoho - which one should you choose? What do the stats say?

Outbound Playbook for Startups

Outbound Playbook for Startups

This playbook is written for the early-stage B2B startup founder who has experimented or thought about starting their outbound motion.

Hiring an SDR vs outbound agency in 2023?

Hiring an SDR vs outbound agency in 2023?

Does a modern outbound motion still require multiple SDRs to start? This blog explores the pros and cons of hiring an SDR or an outbound agency in 2023.

Should I sell to SMB or enterprise businesses?

Should I sell to SMB or enterprise businesses?

One of the first decisions a startup makes in building their sales process is choosing their target market.